We make super healthy ready-to-eat children’s meals that are tasty, fast, affordable, and a big hit with fussy eaters. 100% Australian made from 100% all-natural fresh Australian ingredients.

Dietitian Developed: Our recipes are created with children's nutritionist Skye Swaney, formerly Senior Dietitian at Australia’s Healthy Kids Association (pictured above).

Forever Fresh: Snap freezing locks in the nutrients and keeps meals at peak freshness until dinner time.

Snap freezing is well known in the food industry for its ability to preserve the nutrition and physical properties of fresh ingredients and cooked meals for perfect reheating.

Dinner Delivered: Our meals are sized to Healthy Kids Association standards and are available as one-off purchases or in meal plans, delivered frozen to you.



Go! Kidz in Brief

Every meal has a 3 to 4½ health star rating and is balanced for maximum nutrition and taste. 100% all-natural, Australian ingredients.

Created with Sydney-based children's nutritionist Skye Swaney, formerly Senior Dietitian at Australia’s Healthy Kids Association.

We cook, snap freeze and pack every meal in Sydney.

Fast preparation by microwave or oven with crisp waterless defrosting.

Suitable for NSW school canteens and available on the NSW Health Healthy Food Finder website. We meet the criteria of the NSW Healthy School Canteen Strategy.

We support local charities that provide meals to homes in need.

More about Go! Kidz and our approach:

  • Why we use only free-range meats, and all chicken is hormone-free and all beef is grass-fed. Read more
  • The physical, mental and emotional benefits of certain ingredients we use. Read more
  • Why our entire range is made from 100% all-natural, 100% Australian, additive-free ingredients (and our desserts contain minimal sugar). Read more



Our Team

Founder, Jeremy Crooks

"Having spent 25 years in the internet industry, with some amazing companies like Google and Yahoo! leading teams, divisions and businesses around eCommerce and online advertising, I wanted to do something I was deeply passionate about - I've always been a keen cook and it was during a career break I decided to spend some time devising recipes that contained a high level of vegetables, but, would be food my kids would eat and enjoy... and Go! Kidz was born!" Jeremy is a proud father to Abbie and Annabel, the chief taste tasters at Go! Kidz.

Executive Head Chef, Keith Higginson

Keith has 20+ yearsʼ experience working in acclaimed restaurants in Australia, Asia and Europe, including co-founding Shanks in Northern Ireland which was awarded a Michelin star in its first year of operation. He has since performed Senior and Head Chef roles at some of Sydneyʼs finest hatted restaurants including Bistro Moncur, Bathers Pavilion, Aqua Luna and the Tilbury Hotel. Keith is the Group Executive Head Chef for the Fresh Collective, running six restaurants and three cafes and managing over 80 kitchen staff. Keith advises on kitchen operations, supply chain optimisation and new product development.

Head Chef, James Gough

James has worked with Keith as Head Chef of Vaucluse House, being responsible for menu creation and the delivery of all aspects of kitchen operations, budgeting, suppliers and staff. He comes to Go! Kidz with 20 years' of experience in Senior and Head Chef roles in Europe and Australia. James is responsible for the day-to-day kitchen operations and is full-time at Go! Kidz.

Dietitian, Skye Swaney

Skye is an Accredited Practicing Dietitian and Nutritionist with over 12 years' experience in the field. She now consults to the food industry, the corporate sector, sporting teams, hospitals and schools and, as a keen health and nutrition writer, regularly contributes to various publications. Skye was formerly Senior Dietitian at Australia’s Healthy Kids Association. 



Advisory Board

We explored the universe for the right experts to help us on our mission. Here's our dream team.

Silvestro Morabito

Silvestro brings decades of hands-on direct to consumer retail expertise to the team, having built an outstanding career with some of the Asia Pacific's largest omni-channel grocery retailers from the shop floor to CEO, including Dairyfarm and Cold Storage in South East Asia, Woolworths New Zealand, Metcash and for the last 6 years, running his own retail advisory consultancy - what Silvestro doesn't know about food retailing, well, you know the rest... Silvestro is a father to two teenage daughters.

Paul Greenberg

Paul is a true eCommerce visionary and pioneer, having built one of the very first eCommerce websites in Australia, Deals Direct, which he successfully sold to Ellerston Capital, he's been recognised by The National Retail Association, Retail Global and many other prestigious organisations as one of the founding fathers of online retail in Australia. Paul founded the NORA Network to bring together technology and retail to enable retailers to fully understand and embrace the "new age of retail"; a globally empowered consumer and technologically powered industry. Paul is a father to two sons in their early 20's.

Amy Quinnell

Amy has spent her career as a strategic marketer with some of the world's greatest FMCG brands, including Coke, Unilever and Fosters Group. Her passion and insight in to consumer behaviour helps Go! Kidz understand and connect with consumers; this allows us to take a truly customer-focussed view, on an individual level and devise ways of communicating with them to inform our marketing and product development strategies. Amy is a Mum to two sons 9 and 12 years old.

Glen Campbell

Glen brings 20+ years of brand development to Go! Kidz having been the in senior leadership roles of some of Australia's top brand and media agencies including Saatchi & Saatchi, Leo Burnett, Love Communications and now running his own consultancy Brand Heart. Glen has worked closely with the team to define and create our brand and overarching communications strategies.