We make super healthy ready-to-eat children’s meals that are tasty, fast, affordable, and a big hit with fussy eaters. 100% Australian made from 100% fresh Australian ingredients.
Dietitian Developed: Our recipes are created with Sydney-based children's nutritionist Skye Swaney, formerly Senior Dietitian at Australia’s Healthy Kids Association (pictured above).
Forever Fresh: Snap freezing locks in the nutrients and keeps meals at peak freshness until dinner time. Nothing processed.
Snap freezing is well known in the food industry for its ability to preserve the nutrition and physical properties of fresh ingredients and cooked meals for perfect reheating.
Dinner Delivered: Our meals are sized to Healthy Kids Association standards and are available as one-off purchases or in meal plans, delivered frozen to you.
Go! Kidz in Brief
Every meal has a 4 or 5 health star rating and is balanced for maximum nutrition and taste. Nothing processed. High in nutrition. Low in salt.
Created with Sydney-based children's nutritionist Skye Swaney, formerly Senior Dietitian at Australia’s Healthy Kids Association.
We cook, snap freeze and pack every meal in Sydney.
Fast preparation by microwave or oven with crisp waterless defrosting.
$6.95 per meal (300g).
Founder, Jeremy Crooks
"Having spent 25 years in the internet industry, with some amazing companies like Google and Yahoo! leading teams, divisions and businesses around eCommerce and online advertising, I wanted to do something I was deeply passionate about - I've always been a keen cook and it was during a career break I decided to spend some time devising recipes that contained a high level of vegetables, but, would be food my kids would eat and enjoy... and Go! Kidz was born!" Jeremy is a proud father to Abbie and Annabel, the chief taste tasters at Go! Kidz.
Dietitian, Skye Swaney
Skye is an Accredited Practicing Dietitian and Nutritionist with over 10 years experience in the field. She now consults to the food industry, the corporate sector, sporting teams, hospitals and schools and, as a keen health and nutrition writer, regularly contributes to publications such as The Huffington Post. Skye is formerly Senior Dietitian at Australia’s Healthy Kids Association.
Head Chef, Maddy Leven
Maddy has been cooking professionally for 10+ years in acclaimed restaurants around Sydney. Her love of flavour and nutrition has recently seen her enrol in a 5-year Dietitian course to qualify as a Sports Nutritionist. Maddy balances her study with creating awesome tasting food for Go! Kidz, working out and managing a family of two young kids.
We explored the universe for the right experts to help us on our mission. Here's our dream team.
Silvestro brings decades of hands-on direct to consumer retail expertise to the team, having built an outstanding career with some of the Asia Pacific's largest omni-channel grocery retailers from the shop floor to CEO, including Dairyfarm and Cold Storage in South East Asia, Woolworths New Zealand, Metcash and for the last 6 years, running his own retail advisory consultancy - what Silvestro doesn't know about food retailing, well, you know the rest... Silvestro is a father to two teenage daughters.
Paul is a true eCommerce visionary and pioneer, having built one of the very first eCommerce websites in Australia, Deals Direct, which he successfully sold to Ellerston Capital, he's been recognised by The National Retail Association, Retail Global and many other prestigious organisations as one of the founding fathers of online retail in Australia. Paul founded the NORA Network to bring together technology and retail to enable retailers to fully understand and embrace the "new age of retail"; a globally empowered consumer and technologically powered industry. Paul is a father to two sons in their early 20's.
Amy has spent her career as a strategic marketer with some of the world's greatest FMCG brands, including Coke, Unilever and Fosters Group. Her passion and insight in to consumer behaviour helps Go! Kidz understand and connect with consumers; this allows us to take a truly customer-focussed view, on an individual level and devise ways of communicating with them to inform our marketing and product development strategies. Amy is a Mum to two sons 9 and 12 years old.
Glen brings 20+ years of brand development to Go! Kidz having been the in senior leadership roles of some of Australia's top brand and media agencies including Saatchi & Saatchi, Leo Burnett, Love Communications and now running his own consultancy Brand Heart. Glen has worked closely with the team to define and create our brand and overarching communications strategies.